General Questions
What is BRAND/SLAM?
BRAND/SLAM is an intensive 2-week residential bootcamp for early-stage consumer product start-ups. Our hand-picked team of mentors work with founders to overhaul every aspect of their business, setting them up for accelerated growth and success.
Who is behind BRAND/SLAM?
BRAND/SLAM is led by a group of experienced operators, investors, and advisors who are passionate about consumer products and helping early-stage founders succeed. We understand the importance of your day-to-day operations and strive to deliver our experience in a format that maximizes learning without distractions.
Where are you located?
BRAND/SLAM is based in Dallas, Texas
When is the next BRAND/SLAM bootcamp?
The next BRAND/SLAM bootcamp is planned for Summer 2026 from Saturday July 19th to Sunday Aug 2nd.
Do I need to live in Dallas to apply?
BRAND/SLAM is open to anyone in the United States. You do not need to live in Dallas to apply.
If I live outside of Dallas should I plan to stay two weeks in Dallas?
Yes. If accepted into the program, you will need to plan to stay in Dallas for two weeks.
Will BRAND/SLAM help me with accommodation in Dallas?
Yes. If accepted into the program, BRAND/SLAM will work with you to find affordable accommodation for the duration of your stay.
Prospective Founders
What is BRAND/SLAM looking for in a consumer product startup?
BRAND/SLAM seeks promising early-stage Consumer Product Founders who seek to engage deeply with the program, accelerate their growth, and achieve ambitious goals. This program is not for everyone and requires a high level of intensity, focus, and discipline to be successful. Typical successful applicants demonstrate resilience and coachability, have a distinctive product with 2-3 SKUs, early revenue with accelerating growth, and early traction signals (e.g., velocity, customer re-orders)
What is BRAND/SLAM not looking for?
BRAND/SLAM will not accept founders who are casually exploring an idea or working on it part-time. We typically do not accept start-ups that are pre-revenue or do not have any customers or distribution. We will also not accept start-ups that have outstanding legal or trademark issues, service or franchises, or operating outside of the United States.
What does my start-up get out of BRAND/SLAM?
BRAND/SLAM is a transformative experience designed to propel founders to the next level. In addition to $25,000 in funding, BRAND/SLAM provides real-world instruction on every aspect of scaling a consumer product start-up, hands-on coaching labs, networking events, video and photo assets, and a final demo day with a curated set of investors.
Do I need to attend the bootcamp in person?
Yes. This is a residential program in Dallas, Texas and requires in person attendance for the full 2 weeks of the program.
What happens when the bootcamp is over?
Once you’ve participated in BRAND/SLAM you will join a lifelong community or mentors, investors, and operators, ready to support and champion for your success. This includes alumni events, newsletters, coaching sessions, and group chats, along with other opportunities.
Prospective Mentors
How do I become a BRAND/SLAM mentor?
We are highly intentional with our mentors and accept only a small number of applicants to the tribe. If you feel you have the right experience as an operator, entrepreneur, investor, or expert, the first step is to complete a sign-up form on the BRAND/SLAM website. Our team will reach out to schedule an interview.
What is the time commitment?
The typical time commitment is 2-3 days during the 2-week program, along with 2-3 hours of onboarding and preparation sessions. Mentors who wish to lead a topic will require additional time to prepare materials.
Do I need to be based in Texas to join as a mentor?
No, it is not required to be based in Texas to join as a mentor. However, you will get the most out of the experience if you attend in-person during the 2-week program and we encourage you to do so. Mentors who wish to lead a topic are required to join in person for their session).
Partners & Media
How do I become a BRAND/SLAM partner or sponsor?
We are always open to connecting with sponsors or partners who share our vision, and welcome exploratory discussions. Please reach out to us via email link on the website and we will follow-up to schedule time to discuss.
Where should I direct an interview request or other press contact?
For interview requests or press inquiries, please use the email link on the website.